OCU University | Consultative Sales

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Consultative Sales

A Consultative Sales minor will be able to think critically and innovatively, communicate effectively and creatively, and use their knowledge and talents to make a local and global impact.

“It didn’t happen until it is sold.” - Vance Harrison, Oklahoma Association of Broadcasters Hall of Fame Inductee

Consultative selling is a method of relationship selling that can benefit all majors at Ƶ. Consultative sales professionals are found in the industries of all of our colleges: health, performing arts, arts and sciences, business, religion, law, and religion.

According to the Bureau of Labor Statistics’ Occupational Handbook, sales workers will remain in demand because these occupations are important in building and maintaining customer bases for businesses. Although e-commerce may diminish the need for transactional sales, consultative sales and problem-solving account management will remain valuable.  Ƶ's Consultative Sales minor is truly interdisciplinary, incorporating marketing, communications, rhetoric, philosophy, and psychology to set you up for success across all industries.

Required Credit Hours: 24 
Course NumberCourse TitleCredit Hours
PSYC 1113Introduction to Psychology*3
PHIL/PHRH 2513Ethics of Communication* or 
MGMT 2223/PHIL 2203Business Ethics and Leadership*3
PHRH 2313Persuasive Communication3
MKTG 3013Marketing Principles3
MKTG 3123Consultative Selling3
PSYC 3403Social Psychology or 
PSYC 2503Industrial Psychology or 
MKTG 3313Consumer Behavior3
MCOM 4303Promotional Methods and Strategies or 
MCOM 3503Media Relations and Events Management3
MCOM 4813Sales Leadership and Strategy3

* Course may satisfy a general education requirement.

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